United Airlines: Making Heroes Fly

With their strength, agility, stamina and speed, Team USA Olympians are pretty much our modern day superheroes. They can do just about anything, but the one thing they can’t do is fly—that’s where United Airlines comes in. Helping Superheroes Fly.

I helped come up with the creative concept for this campaign, assisted with Layout Design, helped refine title cards for each of the athletes and contributed costume designs for our Team USA Olympians to wear in the final TV Spots.

Costume Design Process

My team and I had the unique opportunity to design the actual outfits our olympians would be wearing! Below are some of the directions I pitched. The initial intent was to have each athlete in their own individual "Super Suit", but later decided to select one direction to guide and influence the entire team’s look. This unified visual style helped reinforce the team identity as it was executed across each of the athlete’s respective sports.